Privacy Policy

3.1 Introduction

Eetra respects your privacy and is committed to handling personal data responsibly, transparently and securely.

This Privacy Policy explains how Himanshi Kreations, trading as Eetra, collects, uses, stores, shares and protects personal data when you:

  • Visit our website.

  • Create an account.

  • Place or receive an order.

  • Contact customer support.

  • Subscribe to marketing communications.

  • Participate in an offer, survey or promotion.

  • Interact with our advertisements, social-media pages or digital services.

By using the website, you acknowledge that you have read this Privacy Policy.

3.2 Who controls your personal data?

The entity responsible for processing personal data collected through the Eetra website is:

Legal/Business Name: Himanshi Kreations
Trade Name: Eetra
Registered Address: C-43, Sector-8, Noida, Uttar Pradesh-201301
Email: contact@eetra.co

3.3 Personal data we collect

Depending on your interaction with Eetra, we may collect:

Identity and contact information

  • Name.

  • Email address.

  • Phone number.

  • Billing address.

  • Shipping address.

  • Country, state, city and PIN or postal code.

Account information

  • Account username.

  • Securely managed login credentials.

  • Saved addresses.

  • Communication preferences.

  • Order history.

  • Wishlist or saved products.

Order and transaction information

  • Products purchased.

  • Order value.

  • Payment status.

  • Exchange and cancellation information.

  • Delivery and tracking details.

  • Coupon or offer usage.

  • Invoice and tax-related information.

Payment-related information

Payments are processed by authorised third-party payment gateways and financial institutions.

Eetra does not ordinarily receive or store complete card numbers, card security codes, UPI PINs or online-banking passwords.

We may receive limited transaction information such as:

  • Payment method.

  • Transaction identifier.

  • Payment status.

  • Card type or masked card details.

Sizing and preference information

Where voluntarily provided, we may collect:

  • Preferred size.

  • Garment measurements.

  • Fit preferences.

  • Style or colour preferences.

Device and technical information

  • IP address.

  • Browser type.

  • Device type.

  • Operating system.

  • Approximate location derived through available technical information.

  • Website activity.

  • Session information.

  • Cookie identifiers.

  • Referral URLs.

  • Interaction with pages, advertisements and emails.

Customer-support information

  • Messages sent to customer support.

  • Complaints and feedback.

  • Photographs and unboxing videos supplied for exchange claims.

  • Identity or account-verification information.

3.4 How we use personal data

We may use personal data to:

  • Confirm and process purchases.

  • Generate invoices under Himanshi Kreations.

  • Receive payment confirmations.

  • Pack and dispatch products.

  • Arrange delivery.

  • Verify COD orders and advance payments.

  • Send tracking information.

  • Process exchanges and cancellations.

  • Maintain customer accounts.

  • Provide customer support.

  • Prevent fraud and misuse.

  • Improve our website and services.

  • Analyse website usage.

  • Send service-related messages.

  • Send marketing communications where permitted.

  • Meet applicable legal, accounting and regulatory requirements.

3.5 Cookies and similar technologies

Eetra may use cookies, pixels, tags, local storage and similar technologies to:

  • Keep the website functional.

  • Maintain carts and sessions.

  • Remember preferences.

  • Understand website usage.

  • Measure campaign performance.

  • Detect technical errors.

  • Improve security.

  • Provide relevant advertising where legally permitted.

3.6 Sharing personal data

We may share relevant personal data with:

  • Ecommerce and hosting providers.

  • Payment gateways.

  • Banks and financial institutions.

  • Courier and logistics partners.

  • Communication providers.

  • Analytics and advertising platforms.

  • Professional advisers.

  • Government or regulatory authorities where legally required.

We do not sell personal data in exchange for money.

3.7 Data security

We use reasonable technical and organisational safeguards designed to protect customer information against unauthorised access, unlawful processing, accidental loss, alteration, disclosure or destruction.

However, no internet-based service can guarantee absolute security.

Customers should protect passwords, OTPs, payment credentials and devices.

Eetra representatives will never ask customers to disclose:

  • OTPs.

  • UPI PINs.

  • CVVs.

  • Card PINs.

  • Banking passwords.

3.8 Data retention

We retain personal information for as long as reasonably necessary to:

  • Fulfil orders.

  • Maintain customer accounts.

  • Resolve exchanges and disputes.

  • Comply with tax and accounting requirements.

  • Detect fraud.

  • Meet applicable legal obligations.

Information that is no longer required may be deleted, anonymised or securely archived.

3.9 Marketing communications

Customers may unsubscribe from promotional emails using the unsubscribe option provided in marketing emails.

Opting out of promotional communication does not prevent Eetra from sending essential messages relating to:

  • Orders.

  • Payments.

  • COD verification.

  • Deliveries.

  • Exchanges.

  • Account security.

  • Customer support.

3.10 Customer rights

Subject to applicable law and appropriate verification, customers may request to:

  • Access relevant personal information.

  • Correct inaccurate information.

  • Update account details.

  • Request deletion where legally permitted.

  • Withdraw applicable consent.

  • Opt out of marketing communications.

  • Raise a privacy grievance.

3.11 Changes to this Privacy Policy

Eetra may update this Privacy Policy from time to time.