About Eetra

A celebration of modern femininity, rooted in Indian craftsmanship

Founder Portrait
Meet the Founder

Himanshi Bansal

Founder & Creative Director, Eetra by Himanshi

Himanshi Bansal, the founder and creative force behind Eetra By Himanshi, has always had a deep appreciation for Indian fashion, colours, fabrics, and craftsmanship.

With her understanding of the modern Indian woman’s evolving style, Himanshi envisioned Eetra as a brand that brings together the beauty of traditional Indian wear with a fresh contemporary sensibility.

Her philosophy is simple: fashion should make you feel confident, comfortable and effortlessly beautiful. Through Eetra, she aims to create a thoughtfully curated wardrobe for women who love their Indian roots while embracing a modern lifestyle.

What started with passion for fashion is now becoming a brand built around elegance, individuality and everyday luxury - with Himanshi personally bringing her vision and eye for detail to every collection.

Her vision for Eetra is to make India ethnic wear feel modern, accessible and relevant to every generation.

To build Eetra into a brand that women love to wear, return to and make a part of their everyday style.

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